Privacy & Cookies

Privacy Policy

Snake Pass (https://www.snakepassroad.com/) is an informational website providing updates and content related to traffic conditions and travel information. We aim to keep data collection minimal and only use cookies and tracking where it helps operate the site, understand usage, or support advertising.

Information we collect

We do not ask visitors to submit personal information such as names or email addresses via this website.

Like most websites, our hosting and security systems may process basic technical information such as IP address, device and browser details, and timestamps for the purpose of maintaining service reliability and preventing abuse.

We also collect limited, aggregated usage data through Google Analytics to help us understand how the site is used and improve content and performance.

• Pages visited and navigation behaviour
• Time spent on pages
• Device and browser type
• Approximate location (city or region level only)

How we use this information

Analytics data is used to monitor performance, understand which content is most useful, and improve the user experience. We do not try to identify individual users and we do not sell personal data.

Third party services

We use Google Analytics to measure site usage. Google may process data outside the UK in accordance with their data protection policies.

We may also use Google AdSense to display adverts. Third party vendors, including Google, may use cookies or similar technologies to serve ads based on a user’s previous visits to this website and or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to users based on their visit to this site and or other sites on the internet.

You can learn more about how Google uses information from sites that use its services, and how to control ad personalisation, here: Google advertising technologies.

You can also review Google’s privacy policy here: Google Privacy Policy.

Advertising and sponsored content

Snake Pass may display advertisements. Ad placements are shown separately from informational content. If you click an advert, you will be taken to a third party website which has its own privacy and cookie policies.

We are in the process of adding a consent management tool for visitors in the UK, EEA and Switzerland that will let you accept or reject advertising and analytics cookies and control ads personalisation. Until it is in place, you can limit or block these cookies through your browser settings and through Google’s My Ad Center.

External links

This website may contain links to external websites. We are not responsible for the content, privacy practices, or cookies used by third party sites.

Cookies used on this website

• Essential cookies may be used to support core site functionality and security.
• Analytics cookies are used to understand how the website is used (Google Analytics).
• Advertising cookies are used to display ads and measure ad performance (Google AdSense).

Managing cookies

You can disable or delete cookies within your browser settings at any time, and most browsers let you block third-party cookies specifically. You can control how Google personalises ads to you in Google’s My Ad Center and opt out of Google Analytics across all sites with the Google Analytics Opt-out Browser Add-on. Disabling cookies may affect how the website functions. A built-in consent tool for UK and EEA visitors is being added.

Legal basis for processing

Under UK GDPR, we process essential cookies where necessary for the operation and security of the website. Analytics and advertising cookies are processed on the basis of consent; while our built-in consent tool is being finalised, you can withdraw or refuse consent using the browser and Google controls described above.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page along with an updated “Last updated” date.

Contact

If you have questions about this policy, you can contact hello@webmusedesign.com